Frequently Asked Questions

A digital marketing agency helps small businesses grow by creating and executing online strategies that increase brand visibility, drive website traffic, and generate leads or sales. This includes services like social media marketing, content creation, SEO, Google Ads, and performance tracking. At Stark Raving Rad, we tailor every campaign to align with your unique business goals for maximum results. 

Social media marketing boosts sales by building brand awareness, engaging your ideal audience, and driving traffic to your website or online store. With targeted content and strategic advertising, platforms like Facebook, Instagram, and LinkedIn become powerful tools to attract, nurture, and convert leads. We help you turn likes and follows into paying customers. 

A marketing strategy gives your business direction, focus, and purpose. It outlines how you will reach your target audience, differentiate your brand, and achieve measurable growth. Without a strategy, marketing becomes guesswork. With one, every campaign is aligned with your goals—and every action has a purpose. 

A digital audit reviews your current online presence, including your website, social media platforms, branding, and other digital touchpoints. We assess your performance, identify gaps or inconsistencies, and provide actionable insights to help you improve visibility, engagement, and conversions. It’s the first step toward a smarter, more effective marketing strategy. 

A PPC process includes researching your target audience and keywords, creating ad copy and landing pages, setting up conversion tracking, and monitoring and optimising your campaigns for maximum ROI. We provide regular reports and analytics to our clients so they can see the impact of our efforts.

SEO (Search Engine Optimization) improves your website’s visibility by making it easier for Google to understand and recommend your content. This includes optimising your site structure, keywords, content, meta tags, and more. Good SEO means your business shows up when potential customers search for your services—bringing you more organic traffic, leads, and sales. .